Korean fried chicken chain bb.q Chicken has significantly enhanced its digital capabilities by extending its partnership with Deliverect, a leading digital ordering and menu management system. This integration now encompasses over 250 of its restaurants throughout the United States. The initiative seeks to create a unified ecosystem for handling online orders and menu updates, which is crucial for managing the complexities of multiple delivery platforms and accelerating market expansion.
bb.q Chicken Forges Ahead with Deliverect Partnership in the US
In a strategic move to optimize its operational workflow and maintain consistent service quality, bb.q Chicken, a prominent Korean fried chicken franchise, announced on Tuesday, February 17, 2026, the expansion of its collaboration with Deliverect. The digital ordering and menu management system has been successfully rolled out to more than 250 bb.q Chicken locations across the United States. This integration allows the restaurant chain to centralize its online ordering services, making it possible to manage digital orders and implement menu changes from a single, streamlined platform. This approach is designed to simplify the routing of incoming orders, expedite menu updates, and alleviate the daily operational burden on staff, ultimately aiming to boost profit margins. As the US market continues to witness a rapid increase in the adoption of various delivery and ordering channels, bb.q Chicken's standardisation of its digital infrastructure is a critical step towards scalable growth without compromising operational consistency. The Deliverect system seamlessly connects bb.q Chicken's existing Toast point-of-sale (POS) with a wide array of major delivery marketplaces, including popular services like Uber Eats, GrubHub, DoorDash Marketplace, DoorDash Storefront, Fantuan, Hungry Panda, and EZ Cater. According to Joseph Kim, CEO of bb.q Chicken, this integration empowers the brand to manage orders and menus across numerous platforms from one system, significantly reducing potential errors and simplifying day-to-day operations. This consolidated digital platform provides bb.q Chicken's teams with real-time insights into order status, sales performance, inventory levels, and fulfillment progress. Furthermore, the advanced menu management tools enable the restaurant group to maintain a single core POS menu while automatically adjusting prices and modifiers for different ordering channels, encompassing dine-in, direct digital avenues, and third-party delivery services. Justin Falciola, President of Deliverect Americas, highlighted the partnership as a testament to Deliverect's capability to provide a robust, end-to-end platform for complex digital operations at scale. This expansion within the US builds upon earlier successful implementations of the Deliverect platform in bb.q Chicken's Canadian, German, and New Zealand branches, underscoring the brand's global strategy for digital transformation and international growth.
This initiative by bb.q Chicken highlights the transformative power of digital integration in the modern restaurant industry. By adopting a unified platform for managing diverse online channels, companies can not only enhance efficiency and accuracy but also lay a solid foundation for future growth and market penetration. It serves as a compelling example for other restaurant businesses looking to navigate the complexities of digital commerce and optimize their customer experience across multiple touchpoints.