At the recent Salone del Mobile 2026, the Italian furniture manufacturer MARA unveiled an exhibition space meticulously crafted by Ferruccio Laviani. This captivating design, reminiscent of an ancient amphitheater, served as a dynamic backdrop for the brand's increasingly refined product lineup. Laviani's vision transcended mere product display, aiming to cultivate an interactive and engaging atmosphere where visitors could gather, exchange ideas, and truly immerse themselves in the brand's ethos.
Laviani’s inspiration for the MARA stand drew directly from the concept of a Greek theatre. He envisioned a space where people, much like ancient philosophers, could congregate to discuss and explore. This design philosophy emphasizes that a fair stand should not merely be a showcase for objects but a living, breathing environment that encourages interaction and dialogue. By creating an experience-rich landscape, Laviani aimed to transport visitors from the external reality into a unique world where they could discover MARA’s collections in a memorable way, fostering a deeper connection with the brand beyond simple visual or photographic impressions.
The collaboration between Laviani and MARA was partly influenced by his personal ties to the Brescia province, the region of his father. Laviani admired the inherent strength, diligence, and distinct perspective of the Bresciani people, qualities he found reflected in MARA's approach to design and manufacturing. This connection underscored a shared dedication to hard work and innovation that drove the development of the new collections presented at the Salone del Mobile.
Among the standout introductions was Laviani’s own Elle bookcase system, which received significant enhancements this year. New integrated storage solutions and hanging rails were added, showcasing the system's inherent adaptability and potential for evolution. This modular approach allows the structure to remain constant while continuously expanding its functionality through new additions, reflecting a design philosophy centered on open-endedness and perpetual growth. Similarly, Marcello Ziliani’s Aera seating collection demonstrated a refined subtlety, with its minimalist lines and thoughtful details revealing themselves gradually. This versatility makes Aera suitable for diverse environments, from contemporary offices to welcoming domestic settings. Christophe Pillet’s Otto table series further exemplified MARA’s technical prowess by cloaking its patented height-adjustment mechanism in an elegant architectural language, balancing precise proportions with structural integrity. Pillet's intention was to transform the brand's engineering into an aesthetic expression, making functionality beautiful. Rounding out the new offerings was Francesco Barbi’s B302 Vase, a 100% recyclable steel planter module designed to integrate natural elements into MARA's existing B302 modular bookcase. Additionally, the iconic Argo Libro folding table celebrated its tenth anniversary with a limited-edition series featuring reflective, polished-steel tabletops. Originally conceived for flexible spaces like offices and educational institutions, the Argo Libro continues to bridge the gap between furniture and infrastructure, adapting seamlessly to the ever-changing demands of its users.
MARA’s presentation at Salone del Mobile 2026 highlighted a cohesive vision: furniture designed to evolve and adapt to shifting needs and behaviors. From Laviani’s interactive arena to the new product lines like Aera, Otto, and B302 Vase, each piece underscores a commitment to design that is not only functional but also deeply engaging and socially purposeful. The collections collectively illustrate a forward-thinking approach, blending technical expertise with architectural elegance and a focus on creating spaces that foster connection and memorable experiences.