In a landmark move, the motorsport world is set to witness an unprecedented collaboration. SPEED SPORT 1, renowned for its live racing coverage, has entered into a multi-year broadcast agreement with Parella Motorsports Holdings (PMH). This partnership will bring the excitement of SpeedTour events, including Trans Am Series, FR Americas, F4 U.S., and Ligier JFC races, directly into fans' homes across North America and beyond. With PMH's ownership of several prominent road racing series, this alliance promises to enhance the visibility of these championships through diverse programming options.
Expanding Horizons in Motorsport Coverage
On April 8, 2025, from Mooresville, North Carolina, Parella Motorsports Holdings announced its strategic partnership with SPEED SPORT 1. This collaboration aims not only to broadcast but also to market marquee road racing events effectively. The deal includes live or tape-delayed coverage of select races from each series owned by PMH, such as the Trans Am Series presented by Pirelli, Formula Regional Americas Championship (FR Americas), Formula 4 United States Championship (F4 U.S.), and Ligier Junior Formula Championship (Ligier JFC).
Trans Am’s national championship, featuring twelve rounds and various classes like TA, TA2, XGT, SGT, GT, and GT1, will be televised live on SPEED SPORT 1. Early broadcasts at Sebring and Road Atlanta garnered record viewership figures, demonstrating the growing interest in this series. Furthermore, the relationship between Trans Am and SPEED SPORT dates back decades, making this new venture a natural evolution of their longstanding association.
SPEED SPORT 1, launched in 2023 as a FAST channel—Free Ad-Supported Streaming Television network—is accessible via multiple platforms, including Amazon Prime, Roku Channel, PlutoTV, and SlingTV. Its commitment to showcasing live domestic motorsports aligns perfectly with PMH’s objectives, ensuring maximum exposure for all associated series.
Impact and Insights from the Collaboration
This groundbreaking partnership signifies a pivotal moment for motorsport enthusiasts worldwide. By leveraging SPEED SPORT 1's extensive reach and PMH's rich heritage in organizing prestigious racing events, both entities aim to elevate the sport's profile significantly. Andy Lally, President of Trans Am, expressed enthusiasm about reaching broader audiences without any subscription barriers.
Scott Goodyear, President overseeing FR Americas, F4 U.S., and Ligier JFC, echoed similar sentiments regarding the opportunities provided by SPEED SPORT 1's versatile streaming platform. He emphasized how it would allow drivers, teams, and partners to gain added value while presenting their talents to newer demographics.
From a journalistic perspective, this development underscores the importance of adapting traditional media formats to meet contemporary demands. As digital technologies continue evolving, collaborations like this one highlight innovative ways to engage global audiences. It serves as a reminder that embracing change can lead to expanded horizons within niche industries such as motorsports. Thus, the future looks promising for fans eager to experience thrilling race action conveniently streamed straight to their devices.